PSTProfiler helps you to identify your customer's profile so you can understand their needs and wants, their problems and frustrations and therefore you can create sales letters, ad-campains, emails and products that address directly to them. In this way you can increase your Conversion Ratio and become more profitable.
It gives you your customer's demographics (age, income, sex), it helps you get their psychographics (beliefs, feelings, desires) and also gives you the most important competitors and the most related keywords for your niche.